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Wolf / Sub-Zero Customizer

2011 – Art Direction & Visual Design / Copywriter: David Culp

The Concept: Someone who buys Wolf stoves loves to cook. We designed a product selector that allows you to create your own stove using the modular pieces that suit your needs. When finished, we assign you a style badge based on your selections & a personal serial number for your custom stove.

Every cook has a style. Discover the perfection expression of yours.

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